5 Google Analytics Metrics to Measure the Success of Your Marketing Strategy

Google Analytics

is one of the widely used tools that help website owners in many ways. With Google Analytics, you can measure the performance of your website and can take actions that are required to improve the performance of your website. Google analytics offers plenty of features that help you find out how well your website is doing. Here in this article, we will show you the 5 google analytic metrics that will help you to measure the success of your marketing strategy.

Bounce rate:

It is the most useful metric as it lets you know how engaged your audience is with your website. It lets you know how long visitors stay on your website. If your visitors are leaving quickly then your website is not performing well. You can find this out by checking the bounce rate of your website in Google Analytics. If it is high, then you need to work really hard to lower it. On the other hand, if your bounce rate is below 35, it means you are doing well and your visitors are finding your website useful.

Page views:

This feature of Google Analytics lets you know that when visitors surf your website, how many other pages they visited. If in your reports you find that the number of page views is more than the number of visitors to your website, then you are going in the right direction. But, if you have the same number of page views or a bit higher than the number of visitors, then you really need to improve this. To get your visitors engaged, you can use internal linking in your posts or you can add links to the posts that are related to the current post at last. This will help your visitors to check out other pages. As a result, the time spent on your website and page views will increase which is very important.

Exit pages:

This metric let you know which page your visitor exited your website. You simply measure this whether the goal you were looking for is achieved or not. For example, if you are selling a product and you found here in this metric that your user exited your website on a thank you page, after making a purchase, then this is good for you. And, if your visitors are exiting from the same page, then you need to make your landing page more attractive.

Social Reports:

When you are promoting your business on social networks, this report analyzes the results for you. From here you can find which social network is deriving more visitors to your website and which one is not. According to the report, you can make the desired changes to your marketing strategy.

Time on Page:

This is the fifth and the last metric in our list. This feature of Google analytics let you know that after landing on your website, how long did your visitors stay for, Higher time means they are staying there for a long period and lower time means they didn’t find your website or product interesting.

So, these are the 5 Google analytics metrics that will help you to measure the success of your website or business. If you found that your results are not good and you are not sure what to do, then you need to hire Launch Your Business a Bristol SEO agency who help you with all the items above. This will help you achieve the desired results, like many other businesses that are getting SEO Services in Bristol and are achieving their desired goals.