To locally optimize your site, conduct keyword research for terms that customers in your area are looking for. You can use these keyword terms to include your store’s location, optimize page titles, Meta descriptions, H1s, content, blogs, social media posts, and more. If you have more than one targeted local area, you should create separate web pages for each location on your site. The content on these individual pages should be one-of-a-kind, tailored to the specific location, and appealing to customers who live in these areas.

The order generated from natural traffic to your website is referred to as organic rankings. This refers to traffic generated by the site based on the services it provides, the attractiveness of the title and meta description, the brand recognition you have established, and so on. On the other hand, Google Ads is an advertising platform where businesses pay to run advertisements on their websites. These advertisements appear at the top or sidebars of a search results page and indicate that they are not organic. However, it would be beneficial if you did not dismiss Google Ads. These ads are excellent for targeting niche audiences based on specific keyword searches.